Market Your Company

After you've secured your booth space for R|D|J, you may be wondering what's next? Here's a list of easy-to-implement ideas to help spread the word about your participation in the event this year.

Some of these ideas may seem pretty basic and many are quick, easy to implement, and won't cost you a thing. By creating and following a trade show strategy prior to the show, you can generate tremendous ROI by securing a wealth of new business leads.

If you would like to speak to someone regarding all of the free marketing tools R|D|J offers our exhibitors, please feel free to contact your personal Exhibitor Marketing Consultant, Heather Gibke, and she'll be more than happy to provide you with everything you need to maximize your presence at the show!

Electronic Communication

  • Send an invitation e-mail to your clients inviting them to the show, available beginning in June
  • Add your exhibit information (booth number, show dates) to your e-mail signature


  • Create a special page on your website that showcases your participation in the event and advertises any show specials you may be offering
  • Request an exhibitor badge—a graphic that shows that you are an official event exhibitor—and place it on your website or industry blog


  • Purchase an ad in the Event Guide that promotes your booth
  • Purchase an ad in a trade publication that promotes your booth and link to registration 

Direct Mail

  • Send a personal invitation to your customers and prospects about your booth 
  • Create a postcard to mail to your customers and prospects about your booth 
  • Print or stamp a message about your booth on your company envelopes 
  • Include booth number and information in communications you are already sending, such as invoices, to customers

Your Exhibitor Tool Belt

Download the official R|D|J Exhibitor Badge and add it to your website to promote your presence at the show.  You can even link your badge to your exhibitor profile on our website to provide your clients with all the information they need to visit you at the show!  

If you have questions about this exhibitor badge, please contact Heather Gibke at 972-536-6424.

Interested in displaying a custom "Official Exhibitor" web ad with your logo, booth number, and show information on your website, blog, social media page, or other digital space? Our Exhibitor Marketing Consultant will be more than happy to create a complimentary custom web ad for you to use however you see fit to help you promote your presence at the show and increase your ROI.  

Just e-mail her your logo, web ad dimensions in pixels (ex: 200 x 180 px), and your company name, and she'll send you back you own personalized web ad.

One of the best ways to guarantee you see the people you want to see at R|D|J 2017 is to invite them to come see you at the show!

Use this invitation to e-mail out to your customer database, post it to your social media channels or on your website, print and include with your invoices and other customer mailings, or print them off and pass out to customers as you see them.  

The standard invitation will be available for download in June 2017 in PDF, HTML, and Jpeg formats, but our Exhibitor Marketing Consultant will also be more than happy to customize your electronic invite with your company and booth number!  E-mail Heather with your company name, booth number, and optional logo today!

Do you have a company Facebook, Twitter, or Instagram account?  If you do and are interested in promoting your presence at the show on social media, our Exhibitor Marketing Consultant is here to help!  

We can provide you with customized social media graphics you can post to your pages/accounts that include your company logo and booth number, and we can also provide you with special discounted registration codes you can use to provide your followers with free exhibit hall registration.

Have your social media person contact our marketing staff today to get started promoting your presence at R|D|J!

And, when talking about the show on your social media accounts, make sure to always include the #RDJ2017 hashtag to others can follow the conversation!

Contact Our Exhibitor Marketing Consultant

Looking for FREE ways to market your presence at the show and drive traffic to your booth, contact Heather Gibke, Exhibitor Marketing Consultant, and she'll be more than happy to help you maximize your investment with complimentary R|D|J marketing tools.

Heather Gibke
Exhibitor Marketing Consultant